David’s Bridal’s prom campaign was rich in youthful, energetic, and audience-relevant features that were streamlined and easy to digest.
SUMMARY
CREATIVE LEAD
ROLE
CONCEPT
ART DIRECTION
DIGITAL DESIGNER
VISUAL EXPLORATIONS
RESPONSIVE TEMPALTES
INPUT
THE CHALLENGE
How could David’s Bridal create a prom campaign that resonates with a youthful and energetic audience while delivering streamlined, easy-to-digest content tailored to their needs and preferences?
THE IDEA
Your favorite girls, your favorite guys, and an outfit to remember...let the night last forever
Campaign Video
Selection of Editorial Photography
Selection of Digital Assets
RESPONSIVE TEMPLATES
DIGITAL PLACEMENTS
EMAIL SERIES
Selection of Print Assets
ADVERTISMENTS
STORE SIGNAGE
GIFT CARDS
